By Megan Full
Every child received the same sage pieces of advice from their parents growing up. Eat your vegetables. Don’t play with your food. Don’t spray your brother in the face with the water hose (okay, maybe that was just me).
At a young age, these lessons helped lay the foundation for the adults we are today – but what we didn’t realize back then is how applicable these life lessons are to marketing.
Look Twice Before Crossing the Street
Chances are you’ll have to look more than twice before launching a campaign. Hours of brainstorming, researching, tweaking and editing lie behind successful marketing endeavors.
Oftentimes, a campaign will forgo multiple ideas and strategies before coming to fruition. Follow your parents’ advice and look twice before embarking on a campaign – it’ll lead to fewer headaches and better results.
Don’t Talk to Strangers
Knowing your audience before launching a campaign is critical for achieving your goals and reaching loyal customers.
Research your audience’s lifestyle, likes and dislikes, and how they interact with brands. Find out if your product or service is something they’d even find relevant – doing so will keep you from talking to strangers AND keep them from viewing you as the stranger they were taught to avoid.
The World Doesn’t Revolve Around You
This one was a fan- favorite during those attitude-laden preteen years – and it still holds true in marketing.
Companies that focus too much on selling themselves forget the true goal behind marketing – to reach the customer. Instead of focusing on how great you are, aim to let the customer know how you can help them.
Treat Others the Way You Want to Be Treated
Long-hailed The Golden Rule, marketers would do well to heed this advice. Audiences can see through buzzwords and marketing-speak. They know when you’re being insincere and when they’re being talked at instead of talked to.
Treat your audience like the valued consumers they are by giving them what they want and delivering on the promises made in your marketing efforts.