Hello! My name is Jamie Fischer and I’m from a tiny oilfield town named Baker, Montana.
This fall I will start my senior year of college at Montana State University-Billings in pursuit of my bachelor’s degree in public relations. Writing has always been something I enjoy doing, so during my internship here at MABU I want to implore more writing, event coordinating, web development and advertising.
As far as hobbies go, I love spending quality time with my friends and family! Being considered a social butterfly is something I take as a compliment. I also enjoy fishing, golfing, listening to music and photography. Picking a favorite song is extremely difficult for me, but today I’m going with Dancing Shoes-Green River Ordinance. Yellow happens to be my favorite color and it’s sort of turned into an obsession.
While at MABU this summer, I’m most excited to enhance my writing, attend various meetings and appointments with clients and work on projects for them, along with learning more how an agency works. Let the good times roll!
In 2010, $313 million was spent in mobile marketing. For 2013, $1 billion is projected. It is estimated that mobile will become the primary point of internet access by 2014. So what exactly is mobile marketing? Mobile marketing is not just limited to text messaging marketing. This unique type of marketing can range from mobile optimized websites, to app advertising, proximity marketing, mobile coupons and QR codes. It can also include mobile collateral materials such as branded wallpapers or ringtones.
When creating mobile marketing for your company, these are some important tips to consider:
- Consider why mobile users might visit your website because opt in is required
- Choose a medium that your target audience will use whether it is formats such as SMS, Apps, or any other mobile medium
- Use localized wireless distribution of ad content associated with a particular place so transmissions can be received by individuals in that location through GPS, Bluetooth, WiFi, NFC or QR codes
So, what does MABU offer in mobile marketing? MABU combines interactive and traditional marketing through multiple mediums. MABU does not simply create a website, but rather, sustainable web ecosystems. With these ecosystems, clear and measurable goals are developed, audiences are defined and prioritized, and objectives are set for each audience. After defining precisely how to measure each objective, the objectives are continuously measured through testing and adjustments.
For more information about the packages and all MABU has to offer in mobile marketing, email Sean Fennington.
Three team members at MABU recently completed courses through the University of San Francisco on digital and mobile marketing. Sean Fennington, Alexander Mabin and Beth Schatz Kaylor are utilizing the course knowledge to provide enhanced digital and mobile marketing services to their clients.
“Digital and mobile marketing is a great component of the marketing ‘toolbox,’” says MABU account manager Sean Fennington. “As a media outlet, it’s highly targeted in audience, very measurable in relation to client goals, and in many situations, digital and mobile campaigns can be easily optimized for greater effectiveness.”
For more information about MABU, visit www.agencymabu.com.
Mike recently attended a national marketing workshop for agency principals, addressing core aspects of digital and transmedia marketing. The session was presented by Second Wind, a widely recognized marketing agency resource organization. Facilitators from the Disney Institute led a session on creativity during the workshop as well.
“The workshop reinforced the fact that nearly every communications strategy needs to factor in the digital environment,” says Mike. “Transmedia marketing really takes integrated marketing to the next level. It doesn’t just deliver the same marketing message through different media outlets; instead, transmedia marketing considers the audience of each media outlet, shifting the message as needed to be more effective.”
For more information about MABU, visit www.agencymabu.com.
Recently, three members from Agency MABU’s Fredericksburg, VA office completed industry-recognized certifications through AIRS, the leader in recruitment training. Alexander Mabin and Jackie Fennington became Certified Internet Recruiters (CIR) and Sean Fennington earned his Professional Recruiter Certification.
MABU plans to use these recruitment techniques as we strive to become a national leader in the field of internet marketing. For the past four years, MABU has been successful in utilizing an internet marketing strategy to help the U.S. Army recruit civilian healthcare professionals to staff their hospitals and clinics across the world. Internet Marketing has been a focus of several other client campaigns and will continue to grow in importance in the coming years.
A particularly useful skill that was garnered through the AIRS certifications was Power Searches. Through the use of various commands and keywords, Power Searching allows MABU to quickly and effectively navigate through internet search engines to find an exact result or candidate. This tool will be useful to several of MABU’s current and future clients as it will further our expertise in healthcare recruitment, help us find participants and speakers for conferences, job fairs and events, and allow us to pinpoint students for higher education institutions that are looking to increase enrollment.
Talk about adventures in North Dakota.
The MABU crew mixed work and fun on Friday, trekking from Bismarck to Fargo (and some to Grand Forks), working on various projects during the day and then attending the Addys* awards ceremony in the evening.
The day started early with DeAnne and Beth heading out at 5:30 to get to Grand Forks for some video projects by 10 am, only to discover around Sterling that their car heater wasn’t working. A quick vehicle swap back in Bismarck, and they were back on the road, with no troubles until an icy turn near Grand Forks landed their vehicle in the ditch. Hurrah for North Dakota Nice – two friendly folks stopped within a minute, towing our MABUians out of the snow with advice to “Dress warmer!”
Meanwhile, Mike, Jamie, Laurie, and Kelly cruised to downtown Fargo to pick up boxed lunches at Josie’s Café – apparently with no heater problems nor run-ins with the ditch – and then conducted a focus group.
After an afternoon video project in Fargo, the Fargo crew and Grand Forks crew finally met up at the Addys, topping off a busy day with two awards!
- Silver Addy for the North Dakota Cowboy Hall of Fame website
- Silver Addy for the National Congress of the American Indian annual report
Team MABU finally pulled into Bismarck around 12:30 am, a little travel weary but inspired to continue marketing good works for our clients in 2013.
* The Addys are the AAF-ND’s annual awards in North Dakota marketing and advertising.
At the start of this New Year, let’s take a blog post to reflect on all the happenings that 2012 brought. We’ve had projects aplenty and the usual flurry of busy days working on things our wonderful clients need.
Check out a few highlights of 2012!
MABU Rebrand: This year we gave MABU a little TLC with some rebranding. Our goal for the logo redesign was simple – to create an attractive logo that could look grand in one color and at any size. We wanted our logo to be distinct and usable, durable and memorable – in short we wanted something that would age well as MABU continues to grow. We met that goal and applied the new look across the board (our site, Facebook, Twitter and blog.)
Marketing Good Works: We marked our 10th year with the “Marketing Good Works” campaign. It’s become our slogan but it’s more than that, it is our passion. Each year, we provide pro bono support to numerous charitable and non-profit organizations. This year’s projects were Native Vote, MS Challenge Walk, “Save the Crabs Then Eat ‘Em” campaign, and the “Giving Hearts Day” campaign.
The MABUstache: We introduced our traveling trophy, the MABUstache, as a way to give kudos to exceptional work. Read more about it here.
4th Annual Halloween Spooktacular Potluck: Always a blast and needs no explanation!
The 2012 Holiday Season: We ended the year with a delightful holiday season that included our annual Christmas lunch, plenty of time with our families and an opportunity to help out in the community. The Abused Adult Resource Center organized the Hope for the Holidays program that allows people to sponsor families and buy items from their wish lists for Christmas. The whole office contributed and we got to sponsor two little families.
All in all 2012 was great and we look forward to 2013!
Happy Halloween! Today we celebrated our 4th Annual Halloween Spooktacular Potluck! The food was delicious and the crew well costumed. We never really have “the usual” costumes. This crew is always creative and this year was no different. Our guest list included Lily Munster (Beth), a pig in a blanket (Sarah), a deviled egg (Derek), Bill Cosby (Nick), a shark (Jamie), a rodeo queen (Peg), a blind man (Cecil) & Miss Fleck (DeAnne).
We also celebrated Peg’s one-year anniversary at MABU. (Remember her first day last year?) Thanks for a great year Peg!
The ND Petroleum Council has been around since 1952 as the main voice of the oil and gas industry in the state. Throughout the years they have worked with MABU on a variety of projects. The most recent is an update to their website with a new design and revised content. With the effects of the oil boom on all North Dakotan minds, their new site is a great resource for more information.
Visit the ND Petroleum Council at www.ndoil.org to see their new site and get some more info about ND oil.
Where do you go to find information on family planning? The internet would be a standard response. But did you know that the vast majority of those in need of this information do not have access to it because family planning centers don’t have a strong online presence? That has changed for North Dakota residents with ND Family Planning’s new website that features a super user friendly design and updated content.
Go to www.ndhealth.gov/familyplanning and check out their FAQ page to get your questions answered or browse the site for information on their locations and services.