With a reported 1,025,109 known words in the English language, trying to find the right thing to say and the right way to say it can be quite the challenge. Keyword research is the first and most crucial step in developing high quality on-page content. Keyword research can help you to streamline and cater your written content in a way that reaches and resonates with your customers and allows you to place higher on search engine results pages.
Why is keyword research important?
- Allows you to discover which words are frequently picked up by search engine algorithms
- Enables you to enhance your customer’s experience by creating appealing written content
- Helps you effectively speak your customer’s language as they peruse your site
Where do I begin my research?
The web is full of keyword research tools that provide statistics for the search volumes of keywords and related phrases based on a specific industry as well as generate new ideas for related keywords. Employing these resources such as Google Adwords or SpyFu provide valuable insight into answering the following questions:
- What are customers looking for?
- What keywords are customers most likely to use in search queries?
- What words or phrases are the most effective at producing results that include your webpage?
- What keywords are your competitors employing?
The first step in beginning your research is to create a seed list, or a long list of one to two word phrases you THINK describe your website’s product or service.
Once you have this list generated, you can employ the tools provided by Google Adwords or another research tool to expand and build on your list.
Using Keywords in on-page optimization
Incorporating high-quality keywords into your website creates credibility in the eyes of Google’s Googlebots and allows webpage users to easily identify relevant information. Believe it or not, Googlebots don’t just take into account what words comprise page-content, but also how content is presented and organized.
No matter how effectively they employ keywords, long paragraphs of text rarely impress website viewers or Googlebots. People rarely read site content word for word and instead quickly scan the page searching for keywords that point out relevant information.
To help speed up this process for your users, your website should employ keyword rich features that promote content organization and website hierarchy such as:
- Navigation menus
- Succinct Paragraphs
How NOT to use keywords for on-page optimization
In the past, websites would flood their pages with keywords in an attempt to increase search engine rankings. Google soon caught on to these sneaky tactics that comprised what is known as Black Hat SEO and now discount the credibility of webpages that suspiciously repeat the same word multiple times. To maximize the incorporation of keywords into your webpage focus on the quality of your content and webpage structure by incorporating keywords for the benefit of your customers instead of trying to outsmart the Googlebots: they will always be two steps ahead of you.
Choosing the words that are most effective in capturing and retaining the attention of your customers can be a difficult task. Keyword research will ensure that your content is targeting the right market and engaging customers with your product. To generate new keyword ideas, try checking out these FREE keyword research tools.