What is it?
Search Engine Optimization, or SEO, is a collection of tactics and strategies that when used correctly, can help your website rank closer to the top of search engine results.
Why should I do it?
According to a 2013 study conducted by Chitika, an online advertising network located in Massachusetts, a webpage ranked number 1 on a Google results page receives a whopping 32.5% of total traffic; the webpage ranked 2nd receives a respectable average of 17.6%. As would be expected, the percentage of traffic decreases the further down the results list a webpage appears: a page ranked number 11 on the elusive “page 2” of Google’s search results receives a measly 1% of all traffic.
Ranking high on a list of Search Engine results generally leads to increased webpage traffic, higher conversion rates, and an expanded pool of potential clients, all of which translate to more business for your company.
How do search engines work?
In order to provide “Googlers” with the most relevant information, Google uses a complex set of algorithms in order determine a website’s rightful standing in search engine results. These algorithms are calculated using information collected by their “Googlebots”, which continuously “crawl” the web searching for website features that indicate high quality information that best relates to a user’s search query.
How do I Optimize?
The terms “algorithm” and “optimization” conjure thoughts of complex calculations and formulas replete with symbols and letters that are better left out of the number system: simply hearing these words can ricochet you back to the dreadful days of college calculus. While the methods for determining search rankings are mathematically complex, optimizing your website’s search rankings is feasible for any business and doesn’t require in-depth knowledge of mathematics.
Thorough keyword research and on-page optimization are just two basic but powerful strategies for optimization and are crucial starting points for any webpage delving into the world of SEO. In the coming months, MABU will be exploring the finer details of these two strategies and how they work together to produce high quality content.
The Number One Rule of SEO
People using search engines are hoping to discover information that meets a need or answers a question; it is Google’s job to explore the web and suggest possible resources for finding that information
While Search Engine Optimization is a key principle to keep in mind while designing your website, your page’s content should ultimately be designed for the purpose of satisfying your customers, not to appear first on Google’s search results. Search engine optimization simply helps provide Google with the tools necessary to suggest your page’s content based on a user query; it is your job to deliver on that suggestion.