Three team members at MABU recently completed courses through the University of San Francisco on digital and mobile marketing. Sean Fennington, Alexander Mabin and Beth Schatz Kaylor are utilizing the course knowledge to provide enhanced digital and mobile marketing services to their clients.

“Digital and mobile marketing is a great component of the marketing ‘toolbox,’” says MABU account manager Sean Fennington. “As a media outlet, it’s highly targeted in audience, very measurable in relation to client goals, and in many situations, digital and mobile campaigns can be easily optimized for greater effectiveness.”

For more information about MABU, visit www.agencymabu.com.

Mike recently attended a national marketing workshop for agency principals, addressing core aspects of digital and transmedia marketing. The session was presented by Second Wind, a widely recognized marketing agency resource organization. Facilitators from the Disney Institute led a session on creativity during the workshop as well.

“The workshop reinforced the fact that nearly every communications strategy needs to factor in the digital environment,” says Mike. “Transmedia marketing really takes integrated marketing to the next level. It doesn’t just deliver the same marketing message through different media outlets; instead, transmedia marketing considers the audience of each media outlet, shifting the message as needed to be more effective.”

For more information about MABU, visit www.agencymabu.com.

Recently, three members from Agency MABU’s Fredericksburg, VA office completed industry-recognized certifications through AIRS, the leader in recruitment training. Alexander Mabin and Jackie Fennington became Certified Internet Recruiters (CIR) and Sean Fennington earned his Professional Recruiter Certification.

MABU plans to use these recruitment techniques as we strive to become a national leader in the field of internet marketing. For the past four years, MABU has been successful in utilizing an internet marketing strategy to help the U.S. Army recruit civilian healthcare professionals to staff their hospitals and clinics across the world. Internet Marketing has been a focus of several other client campaigns and will continue to grow in importance in the coming years.

A particularly useful skill that was garnered through the AIRS certifications was Power Searches. Through the use of various commands and keywords, Power Searching allows MABU to quickly and effectively navigate through internet search engines to find an exact result or candidate. This tool will be useful to several of MABU’s current and future clients as it will further our expertise in healthcare recruitment, help us find participants and speakers for conferences, job fairs and events, and allow us to pinpoint students for higher education institutions that are looking to increase enrollment.